AVON Brand Refresh

Avon is a heritage brand that many associate with an older generation. The purpose of this project was to give AVON’s Color Cosmetic and Nail categories a millennial makeover. Establishing new ways of shooting and marketing existing products, from still life and swatching to casting and model photography - this project set the tone for said categories in its near future.

Role Art Director. I partnered with Senior Art Director, Diane Ngai, to concept, art direct and design a campaign toolkit and catalog template for external global creative departments to leverage in their regional campaigns.

Beauty Photography David Roemer • Still Photography Rick Burda