Almay Hydration Collection

The Almay brand is a mass retail leader in hypo-allergenic beauty, known for products that deliver beauty benefits without any of the irritation. In addition, each collection focuses on targeting a skin concern – acne, aging, skin texture, etc. 2024 targeted dryness and thus, Almay launched 3 hydrating products, enhanced with ingredients such as hyaluronic acid, pre-biotics and Vitamin E. The objective of this project was to carry out Almay’s brand tone - clean, happy, everyday beauty - with a little moisture on top.

Role Creative Director. Lead all pre and post shoot creative work including concept direction, on-set shoot direction and design direction, both digital and print.