Winnie Harlow for SinfulColors
Brand Ambassador, Winnie Harlow, partnered with SinfulColors to launch a series of collections in 2022. Below you will find examples of collection campaigns and what was created in order to support each launch digitally as well as in-store.
My Role Creative Director. Lead all pre & post shoot creative work including concept direction, on-set shoot direction and design direction, both digital and print.
Beauty Photography Adrienne Raquel • Still Photography Sean Fitzgerald • Art Direction Emily Kemp
Bee Envious
SINFULCOLORS Fall launch, this collection of honey dipped nail shades features golden flecks that shine for days. In true SC fashion, this launch had to be just as edgy as it is sweet. Winnie gives us Queen B energy as she poses amidst an amber sunset. In following shots Winnie poses behind honey drips. Proudly a cruelty free brand, this was a bee-free shoot!
Point of sale.
Power Moves
SINFULCOLORS’ reformulated its top performing shades to feature 2X the pigment of their original formula - and thus, substantiated a 7-day wear claim. The vibe was to be extra. We decided to feature Winnie doing the near impossible - rappelling off of a mountainside with 3-inch nails.
