E.L.F. Cosmetics Face

E.L.F. Cosmetics pioneered shade range within mass beauty - a space that is known for limited shade options and availability. For this project, we shot models for every shade of foundation against a background that matches the exact tone of the foundation. Saturated beauty portraits juxtapose clean product photography and swatching. It’s all about the perfect match.

Role Art Director. Partnered with Art Director Moises Chavez in all pre & post shoot creative work including concept direction, on-set shoot direction and digital design direction.

Beauty Photography Marian Sell + Nico Kern