Saweetie for SINFULCOLORS
SinfulColors’ introduced rapper Saweetie as their Brand Ambassador in 2020. The brand launched several collections in partnership with Saweetie, a nail art enthusiast. Below are a few the leading concepts and campaigns.
Role Creative Director. Lead all pre & post shoot creative work including concept direction, on-set shoot direction and design direction for digital and print.
Go Off
This collection features expressive nail stickers and emoji-laced lacquers, designed for the person that loves making a statement. This concept was inspired by the early 2000’s BabyPhat era - hello Kimora! The “it-girl” that matched head to toe AND had all of the the icy accessories to match.
PUNK’d UP!
SINFULCOLORS consumers gravitate towards products that allow them to experience nail art & creative expression. This launch, inspired by late-eighties graffiti art, featured a paint-splatter polish finish and letter-shaped nail stickers.
